It is true that a market niche and to be at the top of the listings in search engines is the suggested way to drive traffic to your site. However, it might not be the right traffic. The wrong traffic does not convert into sales. Getting into the top rank is free. But it is not to say that you will not have to spend time. Website marketing requires time for choosing the right keywords or phrases and to use them more efficiently.
You will have to match linked pages to the keyword or phrase. Not having a product or offer that matches the keywords every time a prospective customer "clicks" on the site means time, his and yours, going down the drain. It might be that your ads may be more focused on the search term in the hope that of getting revenue through AdSense. This may work for a time but if there is no repeat traffic, there is business lost.
The inbound link must use anchor text that is in harmony with the page subject. In other words, you will have to make pages focusing on the keyword. Quality pages on the site will more or less ensure being at the top of the search engine results.
In advertising, it is not the amount of money being spent for that matters but not spending enough does. SEM can be extremely rewarding but the combination of the competition and the ever changing search procedure necessitate spending money. Uniting AdGoroo with Sem will increase impressions, "clicks" and ultimately conversions. Here is how they do it:
Step 1 - Increase Impression
Tactical "maps' are of great help in finding where exactly to hunt for impressions. Here you will find the competitors' keywords. You will be alerted by campaign alerts.
Step 2 -Take Advantage of Your "Reach"
After taking care of the 'holes" (through campaign alerts) in your campaign, you should benefit from most of your impressions by finding the powerful ad copy and landing pages in the industry. Utilize the Ad Copy report. Monitor the competition's progress regularly through it.
Step 3 Destroy the Competition
Every impression, click and conversion in your site mean loss of the competition. But you can be sure that they will also improve their ad copy continually. So if nothing is done in your side, your marketing campaign suffers as they improve their lot. View frequently the competitive market of the market.
That in essence is Search engine marketing - the secret to using keywords for high conversion.
Brian has been writing articles online and off for 10 years now. Brian specializes in researching and writing about the best exercise techniques, healthy eating, fitness and strategic business planning.
Come visit his latest website over at http://garmincargps.org/ which helps people find the best ways and costs and information for successfully finding your garmin car gps.